Apple is the world leader for the first time in international brand the most valuable.

Hi, this is Yuuki Hamasaki of Japanese Marketing Consultant.

Thanks for reading my blog.

I will tell about "Apple is the world leader for the first time in international brand the most valuable." today.

"International brand the most valuable" ranking brand consulting firm Interbrand in the United States has announced every year.

Corporate brand value ranking of the world of 2013 was announced the other day.

▼Corporate brand , the world's top 10 (The value in parentheses)

1st: Apple ($983.16 billion)

2nd: Google ($932.91 billion)

3rd:Coca -Cola ($792.13 billion)

4th: IBM ($788.08 billion)

5th: Microsoft ($595.46 billion)

6th: GE ($469.47 billion)

7th: McDonald's ($419.92 billion)

8th: Samsung Electronics ($396.10 billion)

9th: Intel ($372.57 billion)

10th: Toyota Motor Corporation ($353.46 billion)

Apple and took the lead for the first time since the survey began in 2000.

Attention is that it has surrendered to Apple the top spot that Coca -Cola has been maintained for many years.

Coca -Cola is down two rather than one order.

Also, it 's excellent four high-tech companies in the top five , too is attention.

Trend of the times it is still innovation.

Attention of the top 10 non-Facebook.

Rose to # 52 from # 69 in brand value increased 43 percent year-on-year.

Growth rate was the best in the top 100 companies.

Brand value of U.S. companies have overwhelmed the company of other countries.

Samsung Electronics of South Korea are in the 10 -position of the Toyota Motor Corporation of Japan 8 barely U.S. companies accounted otherwise.

Brand value of Apple not reach even by adding the brand value of Toyota Motor Corp. and Samsung Electronics.

Product of Samsung Electronics also car of Toyota I do not have. There is no plan to have future.

But Apple is a device that I write this blog as "MacBook Air", "iPhone" has become a necessity and not a private in the work.

Corporate brand value rankings of this world, I can convince enough personally to think so.

※Interbrand summarizes the rankings with a combination of scientific criteria , subjective.

Interbrand explains , " It has been popular in the global , crystal clear relatively performance " has sought to brand about why telecommunications companies unwieldy companies such as U.S. retail chain giant Wal -Mart Stores will not enter the rankings have.

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