Social network services will continue to decline over time.

Hi, this is Yuuki Hamasaki of Japanese Marketing Consultant.

Thanks for reading my blog.

I will tell about "Social network services will continue to decline over time." today.

SNS in Japan "mixi" becomes the performance deficit for the first time listed next.

※mixi has announced that it is expected that operating income will fall into deficit of 1.6 billion yen downgraded its consolidated earnings forecast for the year ending March 31 2014.

Mixi SNS site of the operation began in February 2004.

Cause of the decline, such as mixi rise of Facebook and delay of smartphones are mentioned a lot.

But in the first place seems to be destined to continue to decline over time through the 6 stages community service.

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1. Will do that interesting people interesting.

2. Ordinary man come gathered from interesting.

3. Begin to claim for ordinary man that was settled to protect the place.

4. Will not stay interesting person is given up.

5. Will do that ordinary man the remaining not interesting.

6. Make oneself invisible everyone because it is not interesting.

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Likely to go obsolete after all SNS even excited however is not limited to the mixi is not large.

It is well whispered same phenomenon is going on in Japan Facebook apart of young people is in progress in Britain and the United States also Facebook.

It is attention to future performance of companies that have deployed SNS service.

See you tomorrow!

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