Hard marketing is over, Software marketing is coming!

Hi, this is Yuuki Hamasaki of Career Consultant.

Thanks for reading my blog.

I will tell about "Hard marketing is over, Software marketing is coming!" today.

The marketing of the 20th century, I was man is led by the "hard marketing".

Recapture market share, customer scramble, exclusive sales, mover advantage, such as industry-leading maintenance, is the typical technique.

The distortion of competition these supremacy, affecting also the daily life of our company, and business.

・To share recapture, and work style to neglect the home with hard labor.

・Work environment stressful at work aimed at only to win.

・The boss do not allow sales and the Sports Council system hold on by sheer determination, a method other than those specified also refused.

Never such unreasonable "hard marketing" is lasting.

Companies and employees still repeat the same mistakes do not stand a post.

In Japan, the modern population decline and aging progresses, the economy has shrunk, "hard marketing" men led the 20th century such a type will not work anymore.

Due to the rise of social media is a new technology in the 21st century, where you avoid selling one-sided from the company, I feel the relationship with yourself, you are you changing to a consumption activity in the depths of the relationship is.

Thus, rather than market share, it has become necessary approach to value Mindshare impression share of what I get to you.

The world is has changed cry into buying in "hard marketing" to cherish the relationship of "soft marketing" is to the age of mainstream.

It's necessary to adapt to changes in this era, it is left behind in the world, business business and management bogged down over time is expected.

But what should we do to continue to cope with changes in this era?

At its keyword is the "use of women".

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・The collaboration rather than competition.

・The creation rather than recapture.

・The co-existence rather than monopoly.

・Satisfaction than the profit rate.

・And sales of as a provider of joy.

・Their prosperity with the aim of society prosperity.

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Than men logical, marketing approach like this is good at women to value sensitivity.

Where as fact, we investigated the performance of the last five years of 1606's of companies listed ...

Company executives are women: 17% increase in profit

Company without a female officer: 31% decrease

Result that has come out.

The "core of the growth strategy" arrow third Abenomikusu, "active promotion of women" so that is positioned, that you take advantage of the power of women, is a keyword of business business and management in the future.

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However, even if said things like that suddenly, in Japan was a male-dominated society to a rare in the world, to be able to play an active part the woman suddenly it is no easy feat.

So, is our professional group of women take advantage of "princess marketing" is, to grow the woman opened marketers of one person in three weeks only a "princess marketers training course".

Approaches and techniques that make the most sense of the woman, and inoculation in three weeks the marketing know-how of the latest, I bring a woman marketers which can play an active part in the field immediately.

It is the content of recommended employers such, the Company's management in particular like.

・I suffer from use of female employees, the staff.

・I have a question to hard sell approach of the prior art.

・I was wondering how soft marketing is good, but do not know what to do specifically.

・I want to practice the marketing that causes a review effective.

・Every day you hit on knowing the customer will're feeling frustrated, I want to take a new approach.

・I want to make use of the business possibilities of feminine approach.

・I want to take the marketing techniques of female perspective.

If you apply to any of the above, "princess marketers training course" has become very effective in the problem solving.

For details, please click here. ⇒ http://goo.gl/56zNF

See you tomorrow!

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P.S.

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