Reason to come out of Africa on the leading edge of innovation in the world of the future.

Hi, this is Yuuki Hamasaki of Career Consultant.

Thanks for reading my blog.

I will tell about "Reason to come out of Africa on the leading edge of innovation in the world of the future." today.

Have you ever heard the term "reverse innovation"?

It is a concept innovation that was first adopted in developing countries is to spread to developed countries reverse innovation.

In other words, is not run counter to the general flow of things once that began in developed countries is to spread to emerging soon.

This is a concept that has come up from around 2009 Vijay Govindarajan, a professor at Dartmouth University Tuck School of Business played a central role.

Vijay Govindarajan has won the Breakthrough Idea Award at the same time to enter the third place in the (2011) Business thinker Thinkers50 ranking the world's most influential.

Vijay Govindarajan has a winning many for distinguished research.

Govindarajan says that there is an important principle of the three in order to cause a reverse innovation.

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1. That you hold a big dream to emerging markets.

2. Be a core competence "to amplify the faint signal" that.

3. Changing every fundamentally the center of gravity of the organization.

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It looks like this: To put it simply.

1. It is full of things that emerging markets do not know. But you willl believe we can big.

2. Everything is fumbling the innovation of emerging markets. There is only weak signal. Let's validate the hypothesis of the future from the weak signal.

3. Let's move a lot of resources to poor countries from rich countries. Let's localize the human resources poured resources into emerging markets.

Developed countries, many companies have been thinking "poor countries are too poor as a business partner" and ever.

This is the old model of thinking clearly.

Developed countries some companies now understand as "there is a prediction to sell their products in poor countries".

It seems like new look but really new how to catch is to "have-nots is a source of innovation".

That the powers of savage Africa is spurring the state-of-the-art innovation is expected in the future.

Many companies will be forced to change the mind-set fundamental for future innovation.

I can not take my eyes from a new revolution that causes the reverse innovation.

See you tomorrow!

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