Hi, this is Yuuki Hamasaki of Japanese Marketing Consultant.
Thanks for reading my blog.
I will tell about "Gourmet of loneliness is spreading to a woman? Women enjoy the one person rice is increasing!" today.
It was on the other day to post NEWS Seven, but it seems to have become a hot topic Yoshinoya known for beef bowl chain to open one pot shop the "Ichinabeya".
I do not know in detail so have never been, but it seems to only counter seating in a bright interior.
It can change the meat of the pot, rice and selected with black rice and white rice, as well as men who want to eat the pot, It seem to correspond to one of the female rice.
Image of the restaurant and stylish cafe even brought friends and was almost a meal in women.
But now, women who enjoy the one person rice on a daily basis seems to increase.
The author of "Journey over the national food chain head office pilgrimage-roots", BUBBLE-B's first store journalist restaurant chain store is saying like this.
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People age at first marriage increases, continue to live alone is increasing.
In addition, women who continue to work even after marriage is increasing.
Therefore, it is an important point in terms of food chain it operates now, it's aware of one person female guests not to be missed.
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Average age at first marriage of Japanese women, 29.2 years in 2012.
It has risen 4.0 years compared with 1980.
(Ministry of Health, Labour and Welfare research)
To the target food and beverage chain to survival period of women living alone because the longer it is probably inevitable.
However, the country I come from Kumamoto want to say is I would like to add "Not a general phenomenon, this is a phenomenon of city-specific." I said.
See you tomorrow!
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